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Top 10 Global Thought Leader
in Digital Transformation and Marketing (thinkers360)

Entrepreneur, business angel, sparring partner and consultant for startups, SMEs and corporations regarding strategy, marketing, and digital transformation. I'm also a speaker and author of several books.

Short Vita

Working in the IT and marketing industry since 1997. In 2002 founded the digital agency conceptbakery, after establishing an agency alliance a part of Zone. Sold to Cognizant at the end of 2017. Since then, I have been running Quovabiz, a mixture of a management consultancy and investment company.


Over the past 25 years, we have accompanied numerous Fortune 500, DAX 30 and SMEs on their way into the digital age. Today, I share the know-how I have gained in the areas of strategy, marketing and technology as an impulse generator, sparring partner, and consultant.

Business Angel

As early-stage investor, I actively participate as mentor, advisor, or co-founder. My focus is on ambitious teams and business models that transform our world into a better place. Preferably in industries in which my know-how and network unfold their optimal benefit.


Since 2000, I have been a regular keynote speaker or panel participant at leading industry events (e.g. Dmexco, Medientage Munich, or Mailingtage). Companies book me for keynote speeches or workshops. In addition, I enjoy giving guest lectures at various universities.


After publishing several books about technology and the shift in our media landscape, Catch-42 is my first novel. A fictional story about the fusion of artificial and human intelligence and other technology trends.
Greg Verdino
Futurist, Author of "Never Normal"

In Catch-42, Felix Holzapfel spins his deep understanding of today's most important technology trends into a gripping narrative about choice, ethics, and the nature of humanity—and shows us that the future will truly be what we make it.

Idris Mootee
Entrepreneur, Investor, AI evangelist

A breathtaking mix of science, technology, and philosophy. The result: A fascinating story with a daring and thought-provoking look into the future of humankind.

M. Sean Coleman
Author of "Netwars: The Code"

Like it or not, technology will rapidly change our world. Catch-42 demonstrates why it is so important that all of us get involved in the decision-making process that is nearly upon us.

Floyd E. Romesberg
Chemist, Synthetic Biologist, TED Speaker

We added some new letters to the alphabet of life. Catch-42 turns these new letters into a fascinating story about technology, our society, and future.

Michael Fulton
Academic Director of Digital Executive Education at The Ohio State University

Creative, inventive, an enjoyable read. Stretched my thinking with an outstanding understanding of emerging technologies and what's possible today, coupled with a futuristic mindset that challenges the reader to explore what's real and what's right.

Brett Greene
Founder, New Tech Northwest

Catch-42 is not a classic page-turner but a demanding idea-turner. The novel covers many trending topics and important current questions. You might need some time to read it, but it's worth every second.

Published USA 2021, DE 2023

Released 2015

First edition 2010 (Bestseller)

Blog, E-Book & Podcast (2006)


Always just a phone call or email away.