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“Recognized as ‘Top 50 Global Thought Leader in Digital Transformation’ (Thinkers360, July 2020). Thinking fast, strategic, and outside the box. Connecting the dots. Playing devils advocate. Translating my entrepreneurial and digital know-how into success for other companies. Inspiring and enabling people to go above and beyond to really make a difference. That’s what I’m passionate about!”

Digital expert since 1997.
Entrepreneur since 2002.
Bestselling author since 2010...

I started my professional career in 1997 at an IT Systems Company. In 2002, I founded the digital marketing agency “conceptbakery” with my brother Klaus. We had the privilege to work for some of the leading brands in the world (Fortune 500, DAX 30 and SMB entities).

After we established an international agency alliance our business became part of Zone. We turned into shareholders and members of the senior management team. End of 2017 Zone was sold to Cognizant (listed on the NASDAQ, a Fortune 500 company).

All of the above led to Quovabiz. A company I founded again with my brother Klaus. We help our clients to stay focused and answer the most important questions in our rapidly changing world: Where to head with your business? And how to get there? That is what Quovabiz is all about.

My passion

Consulting & Coaching

Building successful businesses and teams in a fast moving and digital world. Developing outstanding strategies, customer experiences, products, and services. Creating unique brands, content, and campaigns.

Thought Leadership

Making people think bigger and outside of the box. Sharing my knowledge and experience as successful entrepreneur, bestselling author, and digital expert with a proven track record. Books, podcasts, keynotes, and more.

Counselor & Directorate

Acting as advisor, enabler, and accelerator. Supporting and challenging businesses to optimize existing strategies, products, and services. But also to create new ones, become more digital, and dominate their industry.

Mentoring & Ventures

Helping entrepreneurs and businesses to build, operate, scale, and sell a business (BOSS a biz). Sharing my experience and international network (focus on Germany, UK, and USA). Researching entrepreneurs for our own ventures.

My career...

January 1978

My first computer

When I was 8 years old I spent all my savings on my first computer, an Atari 520ST.

Hello Internet

I’ve been online since 1992.


Start of my professional career

I began to work for an IT Systems Company in 1997 while I was still attending school. When clients increasingly asked for web design, e-commerce, and online marketing I was tasked with setting up this department. In early 2000 the company developed a toolkit to build websites, that was offered as SAAS (software as a service). The growth of the company was accelerated by three rounds of venture capital investments. I worked alongside the executive board, was involved in all parts of the organization, and became a constant in the shareholder and supervisory board meetings. It was a perfect learning environment for a future entrepreneur.

1997 - 2002

Speaker & lecturer

I enjoy speaking at leading industry events (e.g. dmexco, Medientage Munich, or Mailingtage) and lecturing at several universities (e.g. Hochschule Macromedia, Martin-Luther-University Halle, or Rheinische Fachhochschule Cologne).

2000 - today


In 2002, I founded the digital marketing agency “conceptbakery” with my brother Klaus. Our goal was to build innovative bridges between our clients and their target audiences. We identified trends in the USA and built methods and ways to transfer this knowledge and experience to the European market. Our approach worked and we built a successful team and business in Germany and the USA. We were able to work for many great clients (such as Asahi, Bosch, Coca Cola, DEVK, E-Plus, Florette, Giovanni Rana, Henkel, ING, Jaguar / Land Rover, Karstadt, L’Oréal, Microsoft, NieWiederBohren, Orbico, Pernod Ricard, No-Q-Sorry;), Ravensburger, Stadtwerke Duesseldorf, Triodos Bank, Unicef, Vodafone, WDR, XELLA, Ytong, Z..., and more). After we established an international agency alliance, end of 2015 our business became part of Zone. We turned into shareholders and members of Zone’s senior management team.

2002 - 2015


I wrote my first book in 2006. The title was “Guerilla Marketing – Online, Mobile & Crossmedia”. The book was simultaneously published as a blog, e-book, and podcast. At that time this was an innovative way of publishing that created an unexpected level of attention. Since than I wrote the books “Facebook – Marketing among friends” (1. edition published in 2010, Bestseller), “DIGITALE MARKETING EVOLUTION – Wer klassisch wirbt, stirbt” (translation of the subtitle “who continues to run classic ads will die”, 1. edition published in 2015), and several publications as co-author. I plan to write more books in the future. So, stay tuned.

2006 - today


At the beginning of 2016 conceptbakery officially became a part of Zone. I became CEO Germany and part of the Zone leadership team. Zone is a full service digital and customer experience agency with an international footprint and more than 250 experts in the fields of strategy, technology, content & experiences. We worked for clients such as Adidas, BMW, Canon, Deutsche Telekom, RTL, Thyssen Krupp, and more.

2016 - 2017


In October 2017 we successfully sold Zone to Cognizant, one of the leading digital businesses worldwide (listed on the NASDAQ, a Fortune 500 company). I had a key role in the integration process in Germany. I also became Cognizant’s testimonial for Customer Experience in Germany within an international marketing campaign (“Introducing the new face of CX”). The target: Sharpen the footprint of Cognizant Interactive as leading global digital agency network.

2017 - 2019

Creative reset

In 2019 I traveled the world with my wife and my two children. After months of quality and family time I started to wonder about my learnings from the past and my future ambitions. I visited creative hotspots around the world. I had interesting conversations with industry experts, entrepreneurs, and other inspiring leaders I met along our journey. The result is a new venture that combines all my passions in one place. Its setup meets all my current requirements and abilities.



All of the above led to Quovabiz. True to the motto “never change a winning team” I founded the company again with my brother Klaus. As financially independent entrepreneurs, we are in the privilleged situation to simply follow our passion! That is what Quovabiz is all about. Consulting, Thought Leadership, Ventures, and Purpose. Telling and creating stories of engaged business leaders, building successful brands and companies, making a difference in the world.

2020 - today